Street Team

The Maddy Ellwanger Street Team is a monthly subscription based service available for purchase on Depop that allows fans to access exclusive Maddy Ellwanger content as well as monthly gifts such as t-shirts, pins, stickers, and more.

The Street Team was first introduced in 2015 as the Pity Party Street Team to help promote her 2015 EP Carbon Copies.

Subscriptions
The 2019 Street Team membership costs a one time purchase of $30 followed by monthly (although optional for up to 3 months) $10 purchases that include gifts, posters, and instructions as apart of the promotional campaign. The $30 membership fee grants you access to Maddy's personal Instagram, 10% off all items on her Depop shop, a members only t-shirt, promotion on her social medias, and free meet and greet passes to all of her future shows.

As apart of being a Street Team member, monthly $10 purchases include additional Maddy Ellwanger merch and instructions on how to promote Maddy whether it be via social media or in your city. The $10 purchases are optional for up to 3 months. If you go 3 months without purchasing a monthly Street Team package, your Street Team membership is revoked.

Pity Party Street Team
The Pity Party Street Team was started in 2015 as a promotional campaign for Maddy's hit single Pity Party and the album Carbon Copies. It was a mailing list campaign as opposed to being a subscription based Depop purchase. The original mailing list site can still be accessed at this link.

2017
The Street Team saw it's second phase in June 2017. Via Depop, fans could order press kits, including circular stickers of the Hunny album cover, as well as Maddy's name and Twitter / Instagram handle. Members were encouraged to stick these stickers around their town in highly visible areas, gaining exposure for Maddy. Included was a Hunny album cover pin for members to keep. For July 2017, the stickers and complimentary pin portrayed the Ponyboy single cover. Street Team was discontinued until 2019 after this.